NBC Caves

WASHINGTON -- NBC reversed course Saturday and decided to air a conservative group's television ad thanking U.S. troops.

The ad, by the group Freedom's Watch, asks viewers to remember the troops during the holiday season. NBC had refused to air the ad because it guides viewers to the Freedom's Watch Web site, which NBC said was too political.

But in a statement issued Saturday evening, NBC said:

"We have reviewed and changed our ad standards guidelines and made the decision that our policy will apply to content only and not to a referenced Web site. Based on these amended standards the Freedom's Watch ad will begin to run as early as Sunday."

NBC' head of standards and practices, Alan Wurtzel, notified Freedom's Watch's media consultant Saturday by e-mail, writing: "This will confirm that the Freedom's Watch spot is approved for air."

NBC initially said that airing the spot would violate the network's prohibition on controversial issue ads. Wurtzel, in an interview Friday with The Associated Press, said NBC found nothing wrong with the ad's content, but rather objected to the link to http://www.FreedomsWatch.org, viewing the Web site as too political.

NBC got spanked by all the bad publicity. The mainstream media may one day learn that thanks to the blogs business as usual is no longer possible.