MEXICO CITY — The Absolut vodka company apologized Saturday for an ad campaign depicting the southwestern U.S. as part of Mexico amid angry calls for a boycott by U.S. consumers.
The campaign, which promotes ideal scenarios under the slogan "In an Absolut World," showed a 1830s-era map when Mexico included California, Texas and other southwestern states. Mexico still resents losing that territory in the 1848 Mexican-American War and the fight for Texas independence.
But the ads, which ran only in Mexico and have since ended, came as the United States builds up its border security amid an emotional debate over illegal immigration from their southern neighbor.
More than a dozen calls to boycott Absolut were posted on michellemalkin.com, a Web site operated by conservative columnist Michelle Malkin. The ads sparked heated comment on a half-dozen other Internet sites and blogs.
"In no way was it meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," Absolut said in a statement left on its consumer inquiry phone line.
Does this mean that we aren't going to get to trade some land and John McCain for a bunch less Democrats in the House and Senate? Damn!
Since Absolut is owned by Europeans it is possible that they were that tone deaf, but I doubt it.
Sunday, April 06, 2008
In a Johnny Walker world tasteless grain alcohol wouldn't sell for $25.00 per bottle
Posted by Lemuel Calhoon at 2:23 PM
Labels: International Relations
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