Thursday, September 04, 2008

37.2 million watched Palin

Alaska Gov. Sarah Palin's highly anticipated speech at the Republican National Convention on Wednesday night nearly matched the record-setting numbers of Democratic presidential nominee Barack Obama.

Palin pulled in 37.2 million viewers across broadcast and cable networks, according to Nielsen Media Research.

That's 55% higher than Day 3 of the DNC, when her Democratic counterpart, Joe Biden, and President Clinton took the stage (24 million).

It's also up a sharp 99% from the Republican convention's third day in 2004 (18.7 million) and easily bests the numbers viewers attracted by George W. Bush when he accepted the nomination (27.6 million). In fact, it came close to upsetting Obama's historic address last Thursday -- the most-watched convention speech in history (38.4 million viewers).

We should also remember that Palin's speech was carried by fewer broadcast outlets than Obama's. If her speech had been available to as many people as Mr. Obama's she would probably have bested his ratings.